Aisha Adams

Aisha Adams
Aisha Adams. Photo: Renato Rotolo/Urban News

Equity Over Everything

Aisha Adams is an influencer with a heart for community economic development.

The founder of Aisha Adams Media Group (, which houses Equity Over Everything, Aisha is advancing social equity through the Asheville View ( and equity in entrepreneurship through The Entrepreneurial Accelerator.

“As a serial entrepreneur and a woman, I want my work to serve as a resource to influencers, social change advocates, thought leaders, and courageous disruptors who are making the world a better place to live in,” said Aisha.

After launching her widely successful blog, Aisha beefed up her online platform by launching, offering live workshops, digital courses, and keynotes that help new influencers learn to blog, build their social media following, and much more. She also offers one-to-one business development coaching and consulting for concepts in ideation and early startups as they move toward scaling.

In 2018, Aisha and her team launched a line of products dedicated to closing gaps in equity, and Equity Over Everything was born.

“At the end of the day, entrepreneurship is about building a better community. Equity Over Everything is our attempt to show at Aisha Adams Media we see the inequities, and we want to be a part of the solution,” explained Aisha.

Equity Over Everything (EOE) products are designed to close gaps in social equity, entrepreneurship, and land ownership. Since its inception, they have put on events like Juneteenth AVL, a celebration of the ending of slavery (in partnership with The MLK Association). The Folding Chair Sessions provide professionals with equitable networking strategies, and the Entrepreneurial Accelerator, a mobile innovation lab, designed to give entrepreneurs support as they attempt to launch into the commercial sphere.

Last year Aisha became the executive producer of the web series The Asheville View. Known for its edgy content, style, and witty banter, the show hosts share the grit of all things Asheville.

Aisha summarizes the program as, “The Asheville View is a love letter to marginalized voices in Asheville. The purpose is to say we see, hear, and feel you.” The program’s most notable episode to date is its three-part series featuring police brutality victim Johnnie Rush.

In 2019, Aisha received the Tzedek Brilliance Award and the Martin Luther King Jr. Service Award for her dedication to marginalized communities.



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