How to Find Your Customers

Market research is an important ongoing process for every small business.

Developing a focused and effective marketing plan requires up-to-date market analysis.

In this free workshop, Tom Mock will share market research tools that will give you critical information about your industry and customers, and help you get the data you need.

Tom Mock is a retired marketing and communications executive. His experience includes corporate marketing, market research, product marketing, PR, investor relations, and product management.

This free workshop, co-sponsored by Asheville SCORE and the Western Women’s Business Center, takes place on Saturday, May 2, 2026, from 10 a.m. to 12 noon at A-B Tech’s Small Business Center at Enka, room 2046, 1465 Sand Hill Road in Candler. Register at www.ncsbc.net/workshop.aspx?ekey=20460018.