You Just Do It!

Maceo Z. Keeling, Business Strategist and CEO of Asheville Business Accelerator. Photo: Urban News
Maceo Z. Keeling, Business Strategist and CEO of Asheville Business Accelerator. Photo: Urban News
The Conscious Corner by Maceo Z. Keeling, Sr. –

Despite criticisms men may have about women, one thing I know is irrefutable—women get it done!

I have asked numerous women how they get it all done. And every single reply had the same simple answer: “You just do it!”

My position is that there’s not enough time in one day. You’re a wife, mother, homemaker, cook, chauffeur, nurse, employee, employer, tutor, professional, business owner, politician, choir member, usher, prayer warrior, caregiver, PTA chair/member, soccer mom, community activist … and so much more. One would believe that you are holding your breath through it all.

When is there time to exhale, relax, or just chill?

I’ve asked women about their feelings. “Do you feel some kind of way about all the things you have to do, day in and day out?” The response is always the same, “You just do it! You just don’t think about it, you just do it.”

I have asked these same women why they do not seek help. And yet again, the answer is, “It will take longer to explain and give instructions to somebody else than to do it myself.”

What manner of female is this of whom I speak? Simply put: “A Virtuous Woman!”

Who can find a virtuous woman, for her value is far greater than rubies! Indeed the Scriptures pose a profound question.

But I ask, would we recognize a virtuous woman if we met one?

What men need is often deeper than the eye can see. But instead of a virtuous woman, men often seek out a pretty woman, a voluptuous woman, a fashionable woman. Is any of those attributes a virtue?

To connect in a meaningful way, men don’t need beauty, or voluptuousness, or runway style; what men need is the spirit within a woman.

Read Proverbs 31:10-31, which describes a virtuous woman in terms that help a man recognize her whenever he encounters one. She is the woman who, when asked, “How do you do it all?” answers, “You just do it!” She is the one whose light burns well into the night, who meets you and is known to honor her partner. In short, she’s a ride-or-die woman!

To all the women—mothers, sisters, aunts, grandmothers, great-grandmothers, daughters, nieces, and friends—I offer praise for your inherent virtue, and gratitude for your special virtues: I honor your tenacity, long suffering, care, personal resolve, and love. Today, along with The Urban News of Asheville, NC, I salute you! It is my prayer that you find fulfilling joy and gratitude from all whom you serve!

Thank you, ladies, and may God bless you!



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