Drop It Like It’s Hot — Drop It In The Box!

Snoop Dogg Launches Ad Highlighting Ballot Drop Boxes to Encourage Early Voting.

On Monday, October 12, Snoop Dogg and the Democratic National Committee launched a new ad, “Drop It In The Box!” — featuring Snoop Dogg’s hit song “Drop It Like It’s Hot” — to highlight how voters can drop their ballot in a convenient drop box location.

“This is the most important election of our lifetimes and it’s my first time voting. We need every single American to get out there and vote,” said Snoop Dogg. “It’s time for ya’ll to drop those ballots like they’re hot — in your local drop box. Vote early and let ‘em know our voices will be heard!

The spot also directs voters to IWillVote.com, Democrats’ voter participation website, to learn about drop box locations in their state and any other information they may need to make their plan to vote.

The ad will reach voters who have outstanding vote-by-mail ballots on digital platforms like Facebook, Instagram, Hulu, and Youtube in Arizona, Florida, Michigan, Pennsylvania, and Wisconsin.

The DNC and Biden campaign recently rolled out new features on IWillVote.com that help voters easily request and return their ballot by mail, as well as learn important information about the voting process in their state as they make their plan to vote. The site is also completely accessible in Spanish at VoyaVotar.com.

The “Drop It In The Box” ad, from acclaimed music video and film director Chris Robinson and his team at Robot Film Company, was created and produced by marketing agency, Cashmere.

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