Asheville Holiday Parade & JingleFest
On Saturday, November 23 at 11 a.m., the 67th Annual Asheville Holiday Parade, presented by Bojangles, rolls through downtown Asheville to dazzle and entertain.
This year’s theme is “A Star is Born,” and our Parade Grand Marshals will include some of the many talented dancers, painters, singers, actors, and artists who reside and perform in our community.
Directly after the parade, head on over to Pack Square Park for JingleFest to continue the fun with activities until 4 p.m. JingleFest will kick off with a mini-concert by Trinity Baptist Jubilee Choir at 1 p.m. After that, enjoy non-stop entertainment on the stage hosted by Asheville actor/comedian Tom Chalmers. You’ll see some of the best acts from the parade. Kids can play on the giant inflatables while they are waiting for Santa to make his way back from the parade.
Once Santa arrives (about 2 p.m.), kids can get their photo taken for free. At 3 p.m., don’t miss the special holiday concert by Asheville Choral Society. There will be games and giveaways, and it’s all free! If you miss Santa on parade day, he will be at the Grove Arcade every Saturday in December (until Christmas), so don’t miss him there!