AVL Civic Center

Asheville’s Civic Center.

Civic Center Renaming Rights Up for Final Proposal

AVL Civic Center
Asheville’s Civic Center could be renamed this year.

Asheville City Council members are set to hear final proposals in the renaming rights of the Asheville Civic Center.

Currently, the highest bidder is Harrah’s Cherokee Casino, with a bid of $5.75 million for the next 10 years. U.S. Cellular, current beneficiary of naming rights, submitted a bid of approximately $920,000 for a five-year extension.

If U.S. Cellular is selected, no new upgrades will be made; however, on-going improvement projects are being implemented in the upcoming year. These projects include $2.5 million for HVAC improvements and enhancements to the arena and common spaces; $550,000 for water mitigation and exterior restoration to the arena; and $500,000 for initial design concepts for a $40 million renovation to the Thomas Wolfe Auditorium.

While Harrah’s is the highest bidder, city staff are negotiating a potential name for the Civic Center (other than “Harrah’s Cherokee Casino”) if Harrah’s is selected. The final proposals from each bidder will be presented at the meeting of Asheville City Council Tuesday, May 28 beginning at 5 p.m. at Asheville City Hall.