Asheville Celebrates the Holidays with a Jamboree
A family-friendly celebration of holiday cheer and community spirit.
This year, Asheville’s Annual Holiday Parade will take on a fresh twist as it transforms into a vibrant Holiday Jamboree at Pack Square Park.
Presented by Bojangles and produced by the Asheville Downtown Association in partnership with the City of Asheville, the Jamboree is a family-friendly celebration of holiday cheer and community spirit, happening on Saturday, November 23, 2024.
The Holiday Jamboree will bring the community together with crafts, games, and fun activities for all ages. Stroll through the festive Holiday Market, featuring local artists and retailers, and savor delicious food and drink from popular food trucks and beverage vendors. Santa himself will be on site for free photos, thanks to the NC Arboretum, and families can enjoy lively performances from local bands, school groups, and dance troupes on the Pack Square stage.
2024 Holiday Jamboree Schedule
Bring your family and friends to Pack Square Park for a day filled with food, fun, and holiday spirit. The 2024 Holiday Jamboree takes place in Pack Square Park on Saturday, November 23, 2024 from 11 a.m. to 5 p.m.
- Festive performances from community groups on the Pack Square stage from 11 a.m. until 3 p.m.
- Free photos with Santa, sponsored by NC Arboretum from 11 a.m. to 3 p.m.
- Holiday Market featuring unique gifts, crafts, and goodies, 11 a.m. to 5 p.m.
- DJ Phantom Pantone keeps the holiday spirit alive with great tunes, courtesy of AVL Free Events
- Performances by local musicians all day at Pack Square Plaza on the U LEAF Stage
The Holiday Jamboree offers an opportunity to celebrate Asheville’s local heroes. Mayor Esther Manheimer will serve as Grand Marshal, honoring our city’s first responders, civil servants, and volunteers who have shown incredible dedication to the community.
Get Involved!
This joyful event invites everyone to experience the magic of the season in downtown Asheville. Those interested in participating as vendors or sponsors should visit ashevilledowntown.org for more information.
