Asheville Holiday Parade

The parade, which begins at 11 a.m and is presented by Bojangles, includes a little something for everyone—decorated floats, an Honored Veterans float, performances by marching bands, and of course, Santa and Mrs. Claus.

“The Asheville Holiday Parade is the kickoff to the holiday season. So many local groups and organizations work hard to put together fun and entertaining entries and bring joy to their community,” said Meghan Rogers, executive director for the Asheville Downtown Association.

Following the parade, Santa and Mrs. Claus will sit for free photos with children from 2 to 4 p.m. at The Grove Arcade.

The parade route includes Biltmore and Patton Avenues, with the official performance stop located near Pack Square and ending at Patton and S. French Broad. Attendees will find excellent viewing areas along the entire route.

Parking is available in City of Asheville and Buncombe County parking decks, as well as in private decks and surface lots throughout downtown. Several streets are closed or impacted by the parade. Attendees are encouraged to ride ART public transit, bike, or walk to the parade to ease congestion.

The Asheville Holiday Parade is produced by the Asheville Downtown Association, in partnership with the City of Asheville.