Marketing Meet-Ups for Small Business
Tonya Snider, owner of tenBiz, will lead a series of classes focused on helping small businesses succeed.
Tonya Wilson Snider has served in the economic development arena in Western North Carolina since 1998. She holds an MBA from Western Carolina University and has held various roles ranging from management and leadership, to lending and consulting. She has also trained educators throughout the state in an active-style entrepreneurship curriculum.
Through her company, tenBiz, Tonya continues to work with both the private and public sectors, focusing her efforts on helping businesses realize their full potential.
Find Your Niche
Session 1: Wednesday, September 3
What will it take to earn your competitor’s business and why will a customer choose you over other options that exist? Learn how to be relevant in your market by researching your competitors and community, and strategically deciding how you will fit in and compete.
Hit the Bulls Eye
Session 2: Wednesday, October 1
Who are your customers and where can you find them? Learn how to use online resources to get demographic and census data about your target market.
Spread the Word
Session 3: Wednesday, November 5
What’s the difference between branding, advertising and promotion? Learn the importance of effective advertising and branding. Develop promotional strategies that your customers can relate to.
Make an Offer They Can’t Refuse
Session 4: Wednesday, December 3
Learn the art of selling your product, your service and yourself! Gain valuable skills on how to listen to your customers and communicate clearly the benefits of what you have to offer.
For more information on Tonya and tenBiz visit www.GoBuildYourBusiness.com.
Classes take place from 9 a.m. to 1 p.m. at A-B Tech SBC, BASE, Room 2046, 1465 Sand Hill Road in Candler. Cost for each class is $50 (includes lunch). For more details contact the A-B Tech Small Business Center, (828) 398-7950, or visit www.abtech.edu/sbc.
