Toyshop Whimsy
Winter Holiday Programs
The Asheville Downtown Association, in partnership with the City of Asheville, presents Winter in Downtown Asheville, designed to bring the community together, support local businesses, and showcase the magic of downtown during the holiday season.
For 2025, Winter in Downtown will officially kick off with the Holiday Parade on Saturday, November 22, 2025. The parade’s return is the result of continued collaboration between the Asheville Downtown Association and city leadership, and both partners are excited to carry forward this beloved tradition.
In addition to the parade, Winter in Downtown will feature:
- Winter Lights – sparkling displays across downtown
- Winter Window Display Contest – Downtown storefronts transformed into imaginative holiday art
- Shop Small, Win Big – turning every local purchase into a win for every shopper and for downtown Asheville’s small businesses
- Seasonal Celebrations and Events – free, festive opportunities for all to enjoy, from tree lightings to pop-up markets
This year’s theme, “Toyshop Whimsy,” will inspire parade floats, window displays, and décor across the city, bringing a playful and imaginative spirit to the season.
In partnering with the Asheville Downtown Association on Winter in Downtown, said Asheville Mayor Esther Manheimer, “We are creating vibrant traditions that bring joy, connect our community, and showcase downtown as a welcoming destination.”
“We are excited to move forward together with the City of Asheville in producing the Holiday Parade and Winter in Downtown celebrations,” said Hayden Plemmons, Executive Director of the Asheville Downtown Association. “These events play a critical role in supporting the economic resiliency of downtown businesses while offering magical experiences for our community and visitors alike.”
The Asheville Downtown Association and the City of Asheville encourage everyone to experience the magic of downtown this winter—shop local, enjoy festive lights, and take part in the celebrations.
Those interested in participating in the Holiday Parade or other Winter in Downtown initiatives can find more information at www.ashevilledowntown.org/winter-in-downtown.
