Making sure your customers can find you on the Internet is one of the key challenges for small business.

This seminar delves into SEO optimization (the art of getting higher rankings on Google, Yahoo, Bing, etc.), building links with online public relations, increasing exposure through social media, options for advertising on the Internet, blogging strategies, and e-newsletter best practices. Students are encouraged to bring their laptops and logins for their social media accounts so they can follow along and ask questions in class.

This free class will be held Wednesday, March 15, 2017 from 6 to 9 p.m. at the A-B Tech Small Business Center, 1465 Sand Hill Rd., in Candler.

Instructor Sarah Benoit is an online marketing, SEO, keyword research, and social media strategist dedicated to making the field of Internet marketing accessible and understandable to business and marketing professionals.

Sarah provides timely, relevant, and engaging classes and seminars designed to help both advanced and beginner students expand their skills and gain a better understanding of the role web sites and the Internet play in business promotions, networking, and marketing. She has presented to groups large and small on referral marketing, web site analytics, writing for the web, SEO, social media, personal branding, digital marketing, and more.

For registration information, please contact ashevillescore.org.